Here is my summary for the coaching call.
I feel like I have no control in my work. I am a real estate agent of 15 years and I have noticed that I feel a lack of control – from thoughts about the market, about how I cant make people sell at a price, buy at a price, from thoughts that I am just the middle man who has to manage everyone’s expectations.
What I have realised is that I am driven by this need to know how much/who I will sell the property to/for, which I know is impossible! This thinking makes me turn up to meetings with vendors almost apologetic for my lack of ability to control the uncontrollable. I understand this but dont know how to change it.
I would love your advice on this. I want to step out on my own this year and have my own agency (currently work for a large real estate firm in Adelaide) and I can see that this is perhaps the biggest obstacle holding me back right now.
This is such a good question. So many of us have jobs where we do not control the outcome.
I can not control if you like this program, if you want to stay enrolled next month, or the month after…all I can do us show up and give it my best and know that is exactly enough in order to have those who are meant to be here show up and do the work.
Right now your current thinking is not fun. It has you feeling like you are on the back foot, held back, unable to step out on your own…
These thoughts are always going to make you you feel at the effect of your job.
Who would you be if you didn’t have these thoughts? Really consider this and write down what comes up.
Who would Simon be, as an agent, if he didn’t think like this?
Do you believe in the value of the work you do?
Do you believe that you can sell property and deliver a next level service?
This is where your work is – in that self belief – in your belief in your work and what you give.
You think you need to know something that you in fact do not need to know…
You don’t need to know who, how much, when you will sell a property.
You just need to know that you WILL do all that you can to sell that property, no matter what.
If someone sells a house why do they sell it?
This is an important question…
At the moment you are thinking about YOU, about how you can be in control of something that is impossible to control
These vendors want you to think about THEM – about how you are there to sell their house for them.
Instead of ‘I hope you forgive me for being so average’ your work is in knowing that ‘I am here to serve you and I have the skills to sell this house for you no matter what.’
You wont improve your sell rate until you practice believing that:
o You know how to sell
o You deliver no matter what
o You are there to serve and connect
o You are an amazing agent
That is your work – market, vendor, purchaser are not who you get to control – you get to control you.
When they call you or you meet with them your work is to be thinking – “I am so glad you called, I have got this for you.”
I also highly recommend you read the book ‘Ninja Selling’ – brilliant book for those in sales and marketing.